Nothing gives bloggers more nightmare than a rejection mail from Google AdSense, especially when you have a lot of traffic and you virtually sit down each day and watch your traffic waste away gradually.

If you have gotten that mail a couple of times, you should have asked, why is Google AdSense declining my application? The answer to your question is not far fetched as in the article, I would be telling you a ton of reasons why you have always got your application declined.

So without wasting much time, let us just go straight to the point.

Your site is not reachable

I know this might sound funny but that is actually the truth, if you host your website with a very unreliable hosting company, your website is going to experience a lot of downtime. Now AdSense published on YouTube that one of the most popular reason why websites are being declined is because they are unreachable.

Now there are some ways of solving this but the best way is to change your web host to a reliable one.

Anyway to checkmate this error is by installing the famous jetpack plugin that enables your to monitor when your website is down.

You use a content locker or member plugin

I wonder at times if people want AdSense to purchase a membership plan before having to review your website, in fact this is laughable. Before AdSense approved your websites to show ads, they would have to go through all the pages on your website and locking them down would simply mean you have something to hide which could be against their program policy. So if you have any plugin at all that restricts access to some or all of your pages, you should consider getting ride of them until after adsense has approved your site.

Your contents are not original and unique.

If you have contents copied from other websites without properly stating the source, you are infringement copyright and as such AdSense would keep on declining your application. Also, if you got contents in your site written by others who you probably pay to write for you, you may want to consider checking them out on an online plagiarism checker to ensure that they did not copy from any website.

Your content must not go against their rules.

If you have contents

  • That talks against a person, race of sect
  • That talks about guns and armours
  • Takes about drug and drug abuse
  • Takes about false news and scanderous events.
  • That include sexual pictures or video
  • And a lot more which your can find on AdSense content policy

There are two things involved. It is either you change your niche or you forget about AdSense for life.

You use too much images.

In as well as images on your blog posts increases readers engagement as well as reduces your site’s bounce rate, it would make no sense placing them in positions that would have being great for ads.

The reviewer is going to check, so what space doea this webmaster intend to place our ads? And if he can’t answer the question, you will get declined again. This is also a wake up call to remove all affiliate or paid banner from your blog during the review period.

Your blog are no logo or icon.

You got to convince them that your blog as come to stay and one of the cheapest way to do so is to have a branded logo and icon.

Your niche is too wide.

In order to prevent substandard articles, AdSense is going to transfer your blog to a specialist in your niche for a careful review. So what do you think is going to happen when you got just 2 post in each categories on your blog and you got over 15 categories. Don’t forget, this guys got a lot of applications coming in daily so you have to make the work easier for them by niching down your website.

You don’t have the required legal pages.

No this is no new news, if you don’t have your about us page, contact us page and privacy policy page forget it, you will never get approved.

Most times you may just be shocked to know that the reason why your application is being declined is so little. However, they will not tell you the specific reason but hide it under the disguise that your site doesn’t comply with their program policy.

To create the three important pages, follow this guidelines below

  • For the privacy policy pages simply go to www.provacypolicygenerator.info to generate a Google compliant privacy policy.
  • For your about us page, simply write about the founder of the website and the purpose of it.
  • For the last page which is the contact us page, simply use a contact form and you would be good to go.

Bad navigation.

AdSense have always said that for your website to ve approved, users must be able to clearly navigate your website.

To do this, I advise you use a very clear theme like newspaper premium and place your navigation on your main menu, sidebar and footer menu.

Your navigation should consist of your

  • Home link which leads to your site’s homepage.
  • A categories drop-down to easily let reader access all your categories.
  • Your privacy page
  • Your contact page
  • Your about us page

With all these in place, you can be rest assured that you would get a positive reply this time around